For example, reports provided to sales staff may look very different from the. A research agenda, journal of competitive intelligence and management, vol. Journal of strategic marketing, 201, 1933, 2012, and it is one of the very first to investigate competitive intelligence in this sector. However, in sharp contrast to customer intelligence, there is little research on how competitive intelligence ci is actually generated within an organization.
The paper refers to the competitive intelligence ci that is an important area of study for both. Business intelligence enables firms to make these kinds of decisions. A more comprehensive bibliometric analysis might reveal additional insights. This paper will outline the evolution of competitive intelligence in sweden. The spanish business environment associates the function of competitive intelligence ci to customerfocused marketing area.
Journal of theoretical and applied information technology. Competitive intelligence ci improves the quality of product and service, decisionmaking and it. Competitive intelligence for information professionals explores the role of strategic information and intelligence in organizations, and assesses the values and needs of intelligence in organizations. Where to put your competitive intelligence unit in many large companies the competitive intelligence unit is placed in the strategic planning office which reports directly to top management. Terms used to describe concepts similar to environmental scanning are competitive intelligence ci and strategic scanning. Jun 16, 2016 benjamin gilad is the cofounder and president of the first training institution dedicated to the cip competitive intelligence certification. The study found that the company employed new market intelligence as. Competitive intelligence for information professionals.
Feb 03, 2020 competitive intelligence is the act of collecting and analyzing actionable information about competitors and the marketplace to form a business strategy. Competitive intelligence law and ethics legal information. International academic journal of human resource and business. Is to reveal the opportunities of competitive intelligence application in business using different ways and tools of information collection in competitive intelligence. International academic journal of human resource and.
International journal of business and social science, special issue, 2 19. Management from competitive intelligence perspective in doaj. The impact of competitive intelligence on sustainable growth. International journal of business and social science 19, 196203. Improving strategic planning and implementation in. The south african society of competitive intelligence professionals 43 2. It is the action of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, and any aspect of the environment needed to support executives and managers in strategic decision making for an organization.
By publishing original, high quality content featuring progressive ideas and best practices, we empower intelligence driven growth and strategic decisions. In this study, we create for the first time a typology of competitive intelligence practices of an international airline company in turkey, based on the model developed by wright et al. This paper aims at analyzing how competitor intelligence in strategic purchasing. Competitive intelligence is the act of collecting and analyzing actionable information about competitors and the marketplace to form a business strategy. Business intelligence by today is never a new technology instead of an integrated solution for companies, within which the business requirement is definitely the key. Journal of small business and entrepreneurship development, vol. When thinking about competitive intelligence, public information refers to the information that one can access legally and ethically. Aug 11, 2019 starting with the end in mind is a strong approach to competitive intelligence data analysis and reporting. The study found that the company employed new market intelligence as a competitive intelligence. The international journal of intelligence, security, and public affairs.
Starting with the end in mind is a strong approach to competitive intelligence data analysis and reporting. Competitive intelligence monitoring in the risk prevention. A clear idea of who the audiences are for the ci reports will help to determine what assurances are important for internal credibility, or stakeholder buyin. In addition, it is also called competitive intelligence, corporate intelligence, market intelligence, market research, data. The opportunities of the use of competitive intelligence. Cim is the premier voice of the strategic, market, and competitive intelligence community. Competitive intelligence professionals saacip serves as the principal south african body for ci professionals.
It is not, as some senior managers still believe, a cloakanddagger shady activity carried out by unscrupulous managers in the fmcg fast moving consumer goods, hitech or. Acta universitatis agriculturae et silviculturae mendelianae brunensis, 20, lxi, no. Generating competitive intelligence in organizations. According to calof and viviers 2001, 62 competitive intelligence is a subset of knowledge management. Jcim is the premier voice of the competitive intelligence ci profession and the main venue for scholarly material covering all aspects. Competitive intelligence is the use of public sources to develop data about competitors and the market environment and its transformation in usable information, thorough analysis. Competitive intelligence as an important contributor to the growth of banks. Article pdf available in journal of governance and. A key for competitive advantage in small and medium business enterprises.
The article traces the origins of the competitive intelligence fields and identifies both the practitioner, academic and inter. The journal publishes articles on topics including market intelligence, marketing intelligence, strategic intelligence, business intelligence, competitive intelligence, collective intelligence, financial intelligence, scientific and technical. The impact of competitive intelligence on sustainable. Competitive intelligence monitoring in the risk prevention of. As the terminology is still in flux, in this paper environmental scanning and business intelligence are used interchangeably as comprehensive terms that include both process and results brouard 2000. This paper is a critical analysis of the concepts inherent to the competitive intelligence and its related companies regarding the strategy of being guided in the market. The first organizational model for competitive intelligence was published by ben gilad and. Pdf competitive intelligence as an important contributor to the. Jan 26, 2016 for more than 30 years, most large corporations worldwide have adopted competitive intelligence ci as a way to expedite good decisions. The following is a list of the most cited articles based on citations published in the last three years, according to crossref. Journal of competitive intelligence and management volume 1 number 3 winter 2003 the journal of competitive intelligence and management jcim is a quarterly, international, blind refereed journal edited under the auspices of the society of competitive intelligence professionals scip.
Signing up for newsletters was rated as significantly important by 48% of marketers. The influence of marketing intelligence on business. In order to achieve this preferential treatment, competitor intelligence, referring to. Competitive intelligence competitive intelligence ci activities include a set of legal and ethical processes for gathering, organizing, analyzing, and disseminating information from both internal and external sources to assist organizations in managing risks in their operational environment gilad 2003. This is the main question that comes to mind when discussing this complex subject. This research helped the companies to remain competitive and profitable amidst the current stiff competition witnessed in the pharmaceutical sector. Conceptual model of strategic benefits of competitive. Journal of competitive intelligence and management volume 2 number 1 spring 2004 the journal of competitive intelligence and management jcim is a quarterly, international, blind refereed journal edited under the auspices of the society of competitive intelligence professionals scip. By publishing original, high quality content featuring progressive ideas and best practices, we empower intelligencedriven growth and strategic decisions. Legal constraints and success of the competitive intelligence function. The research into ci in south africa had also been summary of the journal. Competitive intelligence ci is a business tool within strategic management, and it is gaining significance as a process that enables companies to achieve sustainable competitive advantage.
International journal of business and social science 19, 196 203. Paper represents positive effects of competitive intelligence ci usage in the process of. Pdf competitive intelligence and firm competitiveness. September 2014 published by european centre for research training and development uk. According to hannula et al, it is the systematic business information acquisition and analysis. Journal of governance and regulation volume 4, issue 4, 2015, continued 6.
Competitor, competitor intelligence, competition, strategy, strategy building. A specialized field of business intelligence known as competitive intelligence focuses solely on the external competitive environment. A competitive intelligence practices typology in an. Pdf journal of competitive intelligence and management. Marketing strategy begins with customer and competitive intelligence. Pdf ci delivers the basic material for decisions, and ci fellows appear to be disconnected from the strategic. Pdf evolution of competitive intelligence in sweden. Competitive intelligence helps to evaluate the capabilities of competitors in the market, legally and ethically, and to develop response strategies. The fact that competitive intelligence is not seen as a high valueadded tool in terms of security, technological vigilance, and strategic vision makes us ask ourselves if spanish companies realize that ci is an essential source for improving competitiveness and verify. This makes the most sense if the competitive intelligence units main job to support strategic planning and in. An overview article pdf available in corporate ownership and control 121. Membership of these organisations is voluntary, but subscribing to an ethical code of conduct is a precondition for membership.
There is little known about the extent of competitive intelligence research and competitive intelligence as an academic study field. It will start from a historical perspective and describe how intelligence has been used over the centuries in order to fulfill the objectives of kings, politicians, generals. Fivephase model of the intelligence cycle of competitive intelligence. This study explores the current state of ci in the spanish hotel industry. Benjamin gilad is the cofounder and president of the first training institution dedicated to the cip competitive intelligence certification. The absence of this knowledge makes it difficult to identify ways to improve the ci generation process. The book provides guidance on how to work strategically with competitive intelligence, methods for monitoring and analysis and a processoriented.
Journal of competitive intelligence semantic scholar. Competitive intelligence and sustainable competitive. And yet for almost every company that uses ci in their. Competitive intelligence ci is the systematic collection and analysis of information from multiple sources, and a coordinated ci program. Information about the openaccess article leadership vs. The theoretical link between competitive intelligence, strategy and firm performance, journal of competitive intelligence and management, volume 3, number 3, winter, 2005. Making full use the favorable characteristics of competitive intelligence, namely, responding timely and avoiding surprise, smes could minimize the losses of the crisis at the minimum cost by. The journal of competitive intelligence and management, issn 1540. Hughes stephanie, competitive intelligence as competitive advantage. Mar 22, 2007 the following is a list of the most cited articles based on citations published in the last three years, according to crossref. For this purpose, a path model has been developed which empirically investigates the relationship between ci use and its.
Journal of competitive intelligence carleton university. Only half of companies actually use the competitive. The field of competitive intelligence ci as a distinct business discipline emerged in the 1980s. If you have access to a journal via a society or association membership, please browse to your society journal, select an article to view, and follow the instructions in this box. International journal of business and commerce vol. For example, research in the marketing literature addresses competitive intelligence as an integral part of building marketoriented organizations e. A synergy of knowledge management and competitive intelligence. For this purpose, a path model has been developed which empirically investigates the relationship between ci use and its backgrounds. Competitive intelligence for information professionals 1st.
He publishes paper in several journals such as australian journal of business and. Master thesis role of competitive intelligence in strategic. The aim is to describe the positive impact of competitive intelligence on sustainable growth of the enterprises through the quantitative marketing research which was conducted in the slovak enterprises during 2014. Jul 25, 2008 the analysis only uses abi inform as the primary sources for literature alongside society of competitive intelligence professionals scip and competitive intelligence foundation cif publications, particularly the journal of competitive intelligence and management. Information is gathered on the actions of competitors and decisions are made based on this information. In this sense, competitive intelligence determines the survival of enterprises. The role of competitive intelligence and its subtypes on. Journal of competitive intelligence and management coeditors in chief. Competitive intelligence with specific reference to the. One of the main goals of the competitive intelligence is to acknowledge the role of early warning and prevention of surprises that could have a major impact on the market share, reputation. The journal of competitive intelligence and management jcim is a quarterly, international, blind refereed journal edited under the auspices of the society of competitive intelligence professionals scip. An overview of information tools and technologies for competitive. Drawing on both depth interviews with fulltime personnel who.
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